The campaign, signed by Leo Burnett, is part of the 2023 strategy and aims to reinforce the product’s attributes
Oreo, by Mondelez Brasil, is inviting Brazilians to rescue a consumption ritual that has fallen asleep in adulthood in its new campaign, entitled “S Oreo Oreo”.
The piece, signed by Leo Burnett, is part of the 2023 strategy and aims to reinforce the product’s attributes through films full of appetite appeal, to the sound of amusing soundtracks that speak with the “Continue Brincante” positioning.
“Only Oreo Oreo, after all we have a product with a unique flavor that nobody can copy. We already knew that before, but it was very special to hear from our consumers and transform these discoveries into such a beautiful campaign. We are very happy with the result”, stated Felipe Pedrolli, cookies marketing director at Mondelz Brasil.
The campaign consists of five 15″, 10″ and 6″ films and has a media plan that includes open TV, in addition to focusing on the digital environment on platforms such as TikTok, Instagram, Facebook, Twitter, Google, Youtube and Pinterest.
“We created a campaign that explains almost didactically what makes Oreo a unique product, highlighting each of the qualities that make Oreo so… Oreo! There are five films capable of materializing the claims of the product that we want to work on at this moment”, he explained. Bruno Godinho, Creative Experience Director at Leo Burnett TM.
