The companies’ activations will be driven by the concept “They Play, Brazil Assists” and will focus on helping to engage fans
Claro has announced that it will be Brazil’s official operator for the FIFA Women’s World Cup, which begins on July 20 and will be held in Australia and New Zealand.
As part of the sponsorship, Claro will help engage Brazilian fans, giving visibility to the tournament through various activations to boost interest in the tournament and the global growth of women’s football.
“We are thrilled to welcome Claro as a supporter of the 2023 FIFA Women’s World Cup in Brazil and strengthen our long-standing relationship. Claro’s support and activations will help bring the tournament closer to fans in Brazil, creating unique opportunities to celebrate women’s football,” said Nick Brown, FIFA’s Director of Commercial Partnerships.
Claro’s activation will be driven by the “They Play, Brazil Assists” concept, a campaign that will amplify the voice of women and demonstrate that the 2023 FIFA Women’s World Cup will be a milestone for the world of football, where there is room for everyone. and everyone plays and there is no room for violence, harassment or racism.
“This is a great opportunity for us to elevate women’s football and put all women at the forefront. And we are proud to support the 2023 FIFA Women’s World Cup, one of the biggest events in the world, involving millions of football fans. Claro will connect millions of Brazilian men and women to the women who will be the main protagonists of this competition”, added Ane Lopes, Director of Brand and Communication at Claro Brasil.
*Credit: Thais Magalhes/CBF)
