With the agreement, which is valid until the end of 2023, the platform became the club’s official and exclusive platform.
Kwai announced the sponsorship of the Fortaleza team and will now be the club’s official and exclusive short video platform. The agreement is valid until the end of 2023 and, so far, only covers the men’s professional team.
The partnership includes brand exposure on the front of the uniform, actions both online and in person, activations at Arena Castelo in club games.
“The partnership between Kwai and Fortaleza, one of the most important and traditional football teams in the Northeast, is a significant step forward. We are excited and look forward to contributing to Fortaleza’s growth and success, on and off the field. Together, we will provide entertainment and even more incredible experiences for football fans”, says Claudine Bayma, general director of Kwai Brasil.
In addition, Kwai will be the team’s priority platform in the production of content for social networks, allowing fans to have access to monthly live transmissions with the participation of players and technical staff, videos with behind the scenes of training sessions and matches. The platform will also promote, on a monthly basis, face-to-face meetings between fans and players.
“Kwai is a company that has been growing a lot throughout Brazil and arrives at Fortaleza to join forces. We are the first football team that they support and that is very significant. That our fans can access the platform and know the content of those who believe and invest in the Fortaleza, in addition to producing videos to boost this partner of the club even more”, highlighted Marcelo Paz, president of Fortaleza.
The debut of the partnership will take place in the match between Fortaleza and Cuiab for the Brazilian Championship, which will be played this Sunday (16).
Sport as a transforming agent
Sponsorship for Leo arrives to reinforce the sports vertical of the platform, which is also a sponsor of the CBF. According to Claudine, this is one of the main aspects within the application and the company wants to use it to expand its user base, which today has over 48 million accounts.
“Sport is a transforming agent. Our brand positioning is ‘Aqui Geral Brilha’, so we really believe in that and look for partners who also believe, like Fortaleza. Through this sponsorship, we want to be part of the Leo family and be part of the community “, pointed out the general director of Kwai Brasil.
As for Fortaleza, the sponsorship reinforces the constant evolution that the club has been going through in recent years. Currently, Kwai is the sixth foreign brand to support the club.
“We are a club that is experiencing constant evolution and we are flattered by Kwai’s sponsorship and we want it to become something routine at the club. Everything that is our day to day, short video, will be on the platform, so it is a pleasure to receive it. them here”, reinforced Marcelo Boeck, former player and executive football advisor at Fortaleza.
