Ao also presents a new product to the market
Seven Boys announces its first partnership with CB, Casas Bahia’s brand persona. The objective of the initiative is to bring the brand closer to the young public, in addition to presenting the launch of the Vanilla Cake with strawberry-flavored filling.
As a result of the collaboration, consumers and followers of both brands will be able to check out a post in which CB tries the new Bolinho Seven Boys, presenting the novelty to the market. For us, this partnership made perfect sense, as the influencer is a young Brazilian who addresses youth issues, but at the same time talks with his family, Casas Bahia’s target audience, explains Luciana Rangel do Carmo, marketing, R&D and quality manager from Wickbold.
The action was developed by the marketing teams of the two brands with the support of the respective Digital agencies: Essenza, representing Wickbold; and VMLY&R, responsible for the Casas Bahia account.
The CB reformulation strategy brought excellent results and brought us closer to the young public. The evolution of Casas Bahia’s social networks has been very fast and qualitative. We surpassed the mark of 3.5 million followers and CB occupies fourth place in the ranking of the most followed influencers in the world, according to data from the Virtual Humans website. The partnership with Wickbold is part of CB’s growth and qualification strategy, says Gabriel Lima Ribeiro, marketing manager at Via, which owns the retailer.
