W3haus, agency of the Stefanini Group’s Haus ecosystem, and Olympikus announce a media management partnership. The four-month project is focused on continuous actions involving planning, management, media buying and Business Intelligence (BI) that reinforce the brand’s positioning of democratizing access to high technology in sports.
Among the products worked on in the partnership is the launch of the Olympikus Corre Grafeno 2, the first sneakers with graphene plate in the world that brings in its second edition significant improvements in the raw material and refinement in the design. The model that is part of the Corre Family, a line of high-performance shoes, also had support and branding actions designed by W3haus.
“We are pleased with the choice of W3haus for this Olympikus project. With a 360º view of all campaign stages, we are building media planning and management that are intertwined with the creative part and objectives of the brand”, comments Rafael Macedo, CEO of W3haus.
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Recently, W3haus, an advertising agency that has already been recognized even at the Cannes Film Festival, expanded its strategy in the influence market. Read more here.
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