A Shopee, marketplace that connects sellers, brands and consumers, announces actress and influencer Mel Maia as its new digital ambassador. The artist, who has 20 million followers on her Instagram, usually shows her audience fashion and beauty content and now starts to share her routine on app from Shopee, will participate in the brand’s main campaigns. The project was closed in partnership with Stage Digital, the agency that manages the artist.
In addition, between July 10th and August 9th, special selections of fashion, beauty and everyday life, created by the artist, will be available on the platform. For Mel Maia, being a Shopee digital ambassador means sharing her references, tips and shopping trends with new audiences.
“Shopee is a app that I always identified with and consumed, there I always found a little bit of everything at the moment I needed it. When I received the invitation to be an ambassador, I didn’t think twice,” says the actress about the partnership.
Among the recordings of the soap opera Vai na Fé, from Rede Globo, the artist will participate in the campaign with Shopee at 8.8 Liquida Moda, which will provide additional coupons for free shipping and discounts in all categories of the platform, in particular, in fashion. .
“We are happy to have Mel Maia as our digital ambassador, a personality who is the face of the new Brazilian generation. Since the arrival of Shopee in Brazil, in 2019, we have invested in content with digital influencers, always with the aim of creating together with them, showing how Shopee is part of the lives of many Brazilians. When we choose the names of content creators, we look for those that bring authenticity, creating a close and true relationship with the public in the most diverse niches and communities”, explains Felipe Piringer, responsible for Marketing at Shopee.
To date, more than 600 influencers have been hired by Shopee, and in 2023 alone, more than 500 posts generated with digital influencers were aired. Among the names that the brand has already worked with are Whindersson Nunes, Camilla De Lucas, Brunna Gonçalves, Vittor Fernando, Tata Estaniecki, Viih Tube and Mari Maria.
Shopee is a global eCommerce platform that connects consumers, brands and sellers, making buying and selling accessible in an easy, safe and fun experience. In addition, the marketplace offers a wide variety of products, integrated payments and logistics, among other facilities for its users.
First launched in Southeast Asia and Taiwan in 2015, Shopee started operations in Brazil in 2019 with local staff and offices in the city of São Paulo committed to helping Brazilian brands and entrepreneurs go digital and succeed in e-commerce , contributing to the region’s digital economy.
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