After ‘boom‘ of 100 million users who arrived on the network in the first five days of operation, Threads registers a 20% drop in the number of daily active users, more specifically in the last Tuesday and Wednesday (11 and 12 of July), according to data collected by Sensor Tower.
The same report shows that the time spent on the social network decreased by 50% in the same period analyzed, dropping from 20 to 10 minutes.
Anthony Bartolacci, managing director of the market analysis company, says that the launch of Threads “broke the internet”, an expression used to describe any viral topic on the web, with a rapid growth of the user base, but after registering a peak, user interest seems to have started to wane.
The statistics were bolstered by a parallel study by Similarweb. According to the company analyticsThreads lost 25% of its daily active users between the peak of new accounts on July 7th through July 10th.
“We saw engagement drop slightly over the weekend, and as of Monday (10th), we estimate that Threads had 36.6 million active users on Android alone,” said David Carr, senior manager of insights from Similarweb, in an interview with CNBC.
Threads is seen as Meta’s answer to the emergence of text-based social networks and online discussions that seek to attract Twitter users, which, under Elon Musk’s management, began to face disapproval from several people in view of decisions that did not please the community, including the need to pay for the blue seal.
After less than two weeks of existence, it is natural that the new platform registers a drop in the number of registrations. Meta representatives said Threads’ initial success “exceeded expectations.” Now, the goal is to make the social network increasingly friendly for new users.
But what is missing for Threads to surpass Twitter? Adam Mosseri, head of Instagram, has already promised the arrival of a version web, hashtags and other resources.
Here at Adnews we already noticed the lack of a tab with the hashtags of the themes that are booming at the moment (in addition to the release for use by hashtagswhich we haven’t found so far) and an option to post both through Threads and Instagram, but we bet that this functionality should arrive soon, because Meta specializes in connecting all its platforms.
In addition, there is still no option to send direct messages, the famous DMs, nor the possibility of deleting the Threads account without taking the Instagram account with it, just deactivating the account.
According to a Meta spokesperson, the focus is now on stability and updates to deliver new features.
“We launched the app just over a week ago, and our focus now is on ensuring stable performance, delivering new features, and continuing to improve the experience in the coming months,” said the spokesperson.
In addition, in addition to the upcoming improvements, Meta will also need to worry about lawsuits coming from the heir Elon Musk, owner of Twitter, who accuses Mark Zuckerberg’s company of hiring its former employees to copy secrets.
Text with information from tudocelular.
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