The company aims to meet one of the main demands of the health sector
Aiming to meet one of the main demands of the health sector, programs to support the patient’s journey, YuzuYello is expanding its offer in Brazil.
As part of the IPG Health holding, a global health communication and marketing network, which aims to be an accelerator of solutions for the sector, YuzuYello acts by identifying needs and developing customized solutions for the patient.
Joo Consorte, president of IPG Health Brasil, says that the health marketing sector was already demanding patient experience services. “Particularly because we work not only thinking about meeting the needs of this market, but also anticipating them and anticipating the delivery of solutions”, he says. With that in mind, he invited Theresa Monteiro to take over as head.
With 27 years of experience in the pharmaceutical market, Theresa has held leadership positions at companies such as AstraZeneca, Pfizer, United Medical, UCB and Oncoprod, in areas such as market access and commercialization of highly complex products for oncology, hematology, immunology and rare diseases diseases. She has also been in charge of a Patient Support Programs healthtech, which she co-founded. In this area alone, she has 17 years of experience.
“I am very happy to add my experience to YuzuYello, a world reference in solutions for patients, an area in which I have been working for years and for being able to make a difference in the Brazilian market, but, above all, to develop health solutions capable of positively impacting people’s lives” , says Theresa. Having led and influenced branches and business partners in Brazil and Latin America, Theresa has always worked in search of excellent results, focusing on developing people and managing high-performance teams. Graduated in Law, the executive has extensive knowledge of health regulation and the incorporation of new technologies in public and private systems. She also has specializations and an MBA in Marketing from Fundao Getlio Vargas (FGV) in her curriculum.
