Luciana Staciarini Batista will be in charge of the South region of Latin America, including Brazil, with the mission of promoting the company’s purposes
As of July, The Coca-Cola Company’s Brazil and South Latin America region will have a new leader. The company announced the arrival of Luciana Staciarini Batista as president of the region.
The executive arrives to continue promoting the company’s purpose of “Refreshing the World” with new products and “Making a Difference”, developing and promoting actions aimed at creating a more sustainable business environment.
I am very happy to be part of this company which, in addition to having world-leading brands, has a close eye on issues that are important for the social and economic development of our society. I want to continue contributing to the growth of this company, which, even though it is a hundred years old, remains visionary and acts in such a relevant way where it operates, both for consumers and for its surroundings, said Luciana.
With more than 20 years of experience, the Brazilian executive led Bain’s retail ESG front globally, in addition to being at the forefront of decisions related to consumer and digital strategy in South America.
The executive’s trajectory also includes the development and launch of new products, implementation of commercial and marketing strategies, business intelligence, performance improvement, organizational redesign and mergers and acquisitions.
