New campaign presents OLED differentials with brand technology
After the official launch of its 2023 portfolio of Smart TVs, Samsung started advertising campaigns for the new devices. The first film focused only on the Neo QLED 8K1, released on digital media and now available on airports and pay TV channels. Now the brand has just launched a new campaign that, in addition to the Neo QLED 4K, shows the details of its main novelty of the year, focusing on a model hitherto unprecedented in Brazil: the Samsung OLED.
The action features a 30-second film and its motto is the certainty of the best choice, only Samsung has, in which the production was carried out by the agency Leo Burnett Tailor Made. The video shows the differentials of each model, so that the consumer always has the best choice for his home and is already available on all the brand’s platforms, having insertions in digital, OOH, open and pay TV channels.
We developed this campaign to help consumers make the best TV choice, be it Neo QLED or Samsung OLED. We understand that making decisions, whether easy or difficult, is part of everyone’s life, and that is why Samsung wants to offer consumers the best entertainment experience when they watch their favorite content, says Thiago Cesar, marketing director at the Division of Consumer Electronics by Samsung Brazil.
The new campaign will still have pills with post-launch content, highlighting the main differentials of Samsung OLED such as pure contrast with more brightness, air slim design and up to 144hz refresh rate. In addition to product pills, the campaign features several influencers from the entertainment and technology segment, such as Leon and Nilce (Coisa de Nerd), Abdala Brothers, Rolandinho and Bruno Bock (Pipocando) and Lully Lucky.
