The entity’s founder, Toninho Rosa, Melissa Vogel (president of IAB Brazil) and CEO Cris Camargo participated in the PROPCAST episode #60
In 2023, IAB Brasil completes 25 years of foundation, a history that actually began with another acronym AMI (Association of Interactive Media). In 2006, AMI joined one of the most important networks of associations in the world, the Interactive Advertising Bureau, and was renamed IAB Brasil. Founded by Antnio Rosa, the entity was born with the aim of developing digital advertising.
And, to mark the date, episode #60 of PROPCAST united the past and present of IAB Brasil in a chat that recalled the first years of the association, the challenges of the market, what the next years have in store, among other topics. . Toninho Rosa, founder of the IAB, Melissa Vogel, current president of the association, and CEO Cris Camargo participated in the conversation.
