Gol is the official carrier of the Mnica 60 project and offers unpublished illustrations in Boeing 737-800
The most famous gang in Brazil is on the air! A partnership between GOL and Mauricio de Sousa Produes (MSP) takes off with the Coelhadas no Ar action. A fully adhesive Boeing 737-800, internally and externally, has unpublished artwork created exclusively by MSP in celebration of Monica’s 60th birthday, a character that won millions of fans around the world.
GOL believes that tourism transforms people and that flying is a magical experience. For this reason, in addition to promoting tourism, the Company seeks to encourage diversity and socialization through actions that value the connection with Brazil and everything it represents. The union between two completely Brazilian companies, in the “Mnica 60” project, is a powerful example of how this is possible.
Promoting Brazilian culture through tourism and supporting projects that contribute to education are an essential part of what GOL believes to be its true mission as a Company. We found in our partner Mauricio de Sousa Produes the same DNA that moves us: to be a company for everyone. Created by the genius Mauricio, the character Mnica is a strong girl who for 60 years has been inspiring and amusing so many generations, in addition to being an Ambassador of national Tourism. Our aircraft is Monica’s birthday present in the form of a unique experience for our Customers, says Celso Ferrer, CEO of GOL.
maiden flight
The themed Boeing 737-800 was unveiled on Sunday (16th), in an exclusive event at Confins airport (CNF) and took a direct flight to Congonhas (CGH) today for another major event celebrating Monica’s 60th anniversary, bringing delighted passengers throughout the journey, who received gifts, as well as special messages and on-board service. In Confins, the concessionaire BH Airport collaborated with the organization and security of the event.
On the outside, there is an exclusive piece of art for Mnica created by MSP with the Mnica 60 theme. As for the internal customization, the whole Gang is preparing a surprise party for Mnica, with the characters hidden among the luggage racks. In addition, the aircraft’s information boards also received new elements, to make everything look like the gang from the Limoeiro neighborhood.
The aircraft commemorating Monica’s 60th anniversary will not have a specific route. The idea is that it lands and takes off in most of our 75 bases, in Brazil and Latin America, during 1 year. The Company intends that as many Customers as possible be enchanted by the experience of traveling on a themed plane as special as this one.
The partnership between GOL and MSP will include other actions to celebrate the character’s 60th birthday. The second phase is already being programmed and will be announced in due time. Omnipresent, the protagonist of most of Maurício de Sousa’s stories will have special celebrations until March 2024, in arts, fashion, products, face-to-face events, thematic spaces, special publications and audiovisual content. The activations will be carried out in several Brazilian regions so that no fan from the Limoeiro neighborhood is left out of this great party.
The universe of comics has expanded more and more, and now the strength of the character that inspires children and adults reaches a new level: not even the sky is the limit for Dona da Rua! The initiative represents the union of two brands beloved by Brazilians. With unforgettable stories, we are part of the lives of thousands of people in unique moments and this is yet another opportunity to offer a memorable experience, celebrates Mnica Sousa, executive director of Mauricio de Sousa Produes and inspiration for the character.
The conception of the idea was carried out in partnership between GOL, MSP and Innova AATB, the communication agency responsible for the connection between the companies and creator of part of the actions of 60 years of Monica, together with Mauricio de Sousa Produes. For this action, GOL also had exclusive partners who embarked on the project offering their licensed products, such as Kibon, Adijomar, Amigos do Bem, Xalingo, Panini, Baby Brinks, Casa Sua, Dr. Peanut, Lyke and Life Mix.
