NIVEA MEN announces Fred, from Desimpedidos, as the brand’s self-confidence mentor for the new digital campaign for NIVEA MEN Deep antiperspirants.
His participation as a mentor is a joke that the brand and the influencer found to share their personal experiences and how an antiperspirant contributes to self-confidence on a daily basis.
“Fred Bruno perfectly embodies the essence of NIVEA MEN Deep with his laid-back style, inherent authenticity and ethics, and his potential to connect with and inspire the male audience. Chosen as a self-confidence mentor, we hope that Fred can convey, with his good humor and spontaneity, the importance of having allies like NIVEA MEN Deep in his personal care routine, strengthening his confidence to face daily challenges”, said Andrea Bó, marketing director at NIVEA.
As a good user of NIVEA MEN products, Fred points out that it will be easy to promote a product that he already uses and likes.
“I’m already a user and fan of NIVEA MEN products, so it’s easy to reinforce what we like. I have always been a personal care enthusiast and I believe that all men should prioritize their well-being in order to have more self-confidence. The NIVEA MEN Deep line offers this solution, which prepares you to face any challenge of the day with more confidence. I look forward to sharing my journey and encouraging other men,” added Fred.
Do you know?
Fred Bruno is one of the confirmed speakers for Digitalks 2023, which will take place between August 23rd and 24th. Read more here.
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