The most commented productions of the week moved the portfolio of companies
Since its creation, the Barbie doll has played a significant role in the world of marketing, becoming a strong cultural icon and a successful reference for other brands. Representing an aspirational beauty standard and a desirable lifestyle, the character managed to establish a lasting emotional connection with the public, winning over children and adults around the world.
All year round, fans talk about one thing only: the release of the movie “Barbie”, starring Margot Robbie and Ryan Gosling. The film that premieres this week already has huge buzzwhich inspired some brands to create their own products in the pink universe.
Burger King
the company of fast food followed the tradition and launched a special combo for one more film. For Barbie, Burger King’s bet was a snack with pink sauce, Ken’s fries, a milkshake and pink donuts. Furthermore, those who live in the city of São Paulo can take advantage of some themed stores.
Go Coffee
Speaking of pink milkshakes, Go Coffee Brasil has launched an exclusive collaboration with Warner Bros and Mattel.
creek
Inspired by the “Barbiecore” trend, Riachuelo prepared a collection of clothes and accessories for the home with the theme.
Melissa
Moving on to clothing, Melissa opted for a collection of platform shoes inspired by the doll.
Ipanema
Ipanema also invested in its own collection of shoes for one of the most anticipated films of the year.
OPI
In the world of beauty, OPI has launched a complete collection of nail polishes with tones reminiscent of the film.
Condor
Toothbrushes and personal care items also got a pink version in celebration of their success.
Coral
The Coral Paints won a palette with 14 colors inspired by the Barbie universe.