Sicredi and Visa encourage gender equity in football

The campaign features a new version of the song “a football match”, reinterpreted by a women’s team from DPZ

The song “A football match”, immortalized by Skank and written in partnership with Nando Reis, was given a new version in the Sicredi campaign, in partnership with Visa.

With the permission of Warner Chappell Music to adapt the lyrics of the song, the initiative “Vem com Elas”, reinterpreted by a team of women from DPZ, was made to invite people to watch the World Cup, which will start this Thursday (20), and aims to encourage support for gender equality in sport.

The campaign is available on YouTube and will reach Brazilian television. The ad will remain on the air until August 20th.