Initiative expands “Goal of the Century” campaign
Hyundai Motor Company today announces the expansion of the “Goal of the Century” (GOTC) global communications campaign, with several brand initiatives for the Women’s World Cup, held in Australia and New Zealand.
The announcement follows the renewal of Hyundai Motor’s partnership with FIFA, which expands the company’s scope as an official mobility partner of the sports entity, including aerial and robotics solutions, areas of innovation for future business for the company.
The new campaign builds on the “GOTC” activations initiated during last year’s Qatar World Cup, which highlight Hyundai Motor’s commitment to sustainable, innovative and human endeavors around the world. With the expansion of the “GOTC” campaign, Hyundai Motor intends to connect the history of women’s football and the company’s vision for sponsoring the Women’s World Cup, through a new, more humane brand message that includes the “Women + Inclusion” guidelines as key concepts.
“This year, Hyundai’s ‘Goal of the Century’ campaign expands its efforts to create a sustainable world by focusing on the social inclusion of women,” said Sungwon Jee, senior vice president and global chief marketing officer of Hyundai Motor Company.
As part of the new campaign, Hyundai Motor released a global video whose core message, “How Far We’ve Come”, pays a remarkable tribute to the history of women’s football. The content celebrates the significant progress made by the sport and highlights the enduring partnership between Hyundai Motor and the Women’s World Cup, spanning an impressive 25 years and seven tournaments since 1999. The film depicts historic moments in women’s football to the present day.
