Media company OOH will show exclusive content about the tournament on its digital screens
Eletromidia announced the project ‘Na Torcida por Elas’, a special coverage of the Brazilian National Team in the Women’s World Cup. The initiative will show the most important moments of the tournament to the public at all the points that have the company’s digital screens, throughout Brazil.
The action will present a daily agenda with the times of each match, which will be played in Australia and New Zealand. All competition games will have detailed information at the end of each game and minute-by-minute updates. In addition, analyzes with the heat map of each game and the distance covered by each Selection will also be available.
To enrich the coverage, Eletromidia will have a selection of commentators analyzing everything that happens in the competition. Among them are Formiga, with more than 200 games played by the Brazilian National Team, seven participations in the FIFA World Cup and medalist in two Olympic Games; Cristiane Rozeira, the top scorer in football at the Olympic Games, regardless of gender, with 14 goals; and Daniela Alves, gold medalist at the Rio 2007 Pan American Games and world runner-up at the 2007 World Cup, both titles for the Brazilian team.
“It is very important for us to place our platform as a bridge between our women’s football team and our audience. In addition, having big names in the sport by our side and a team present in the host cities and stadiums, bringing exclusive content and behind the scenes of the games, reinforces our commitment to coverage of the tournament” explains Lucio Schneider, CMO of Eletromidia.
The project will also be present on the street circuits of So Paulo, Rio de Janeiro and Brasilia, where the public will be impacted with information strategically inserted in totems at bus stops, especially designed for those on the move.
