Tiago Santos, partner of Euphoria Creative, the entity’s vice-president
The Associação Brasileira de Propaganda (ABP) re-elected Bruno Dreux as president for the next two years in office. The Ordinary General Assembly virtually registered the inauguration of the new board. As vice-president, Tiago Santos, partner of Euphoria Creative, takes over.
After a mandate to reorganize the entity and pending finances, the ABP says it will be able to start the strategic planning started in 2021, promoting projects and themes that reflect the purpose of the oldest entity in the segment, launched in 1937.
In a financially delicate moment for the ABP, the 2019/2021 board was courageous and faced the challenge head on. In 2021/2023, in the middle of the pandemic, we managed to get through this critical period for society. Now, with no doubts and structured, the time has come to start a new chapter, explains Bruno Dreux, president of the ABP.
