The novelty will be launched exclusively at ‘Tardezinha’, in Braslia
Mike’s Ice wants to conquer more and more the heart of Brazilians and, this time, it decided to unite vodka, lemon juice and one of the national passions: Guaran. The Amazonian fruit was the inspiration for this new flavor of the ready-to-drink drink, which delivers the smoothness of Sicilian lemon with a light touch of guarana, obtained from its extract.
And to launch this novelty in style, with a lot of Brazilian flair and animation, the brand chose one of the most famous pagode festivals in Brazil, Tardezinha, which will take place on the 22nd, in Brasilia. People from Brasilia will be able to buy and enjoy the event, first-hand, all the freshness and practicality of this novelty, in addition to the brand’s other flavors such as lemon, dragon fruit and tangerine.
Mikes has been showing that it has what it takes to become one of the most beloved drinks by Brazilians and, after launching Mikes Caju, we decided to bring guarana as another surprising ingredient to make this mixture of vodka and real lemon juice, which was already good, even better. Fans of Tardezinha from Brasilia will be able to buy exclusively. And for the national, we will have a distribution throughout 2023., says Guilherme Poyares, Mike’s Ice marketing director in Brazil
