Brand and artist unite in new training collection
Puma and Larissa Manoela team up to launch the brand’s new women’s training and gym collection. The campaign presents products in lilac, aqua green and black to offer women more support, comfort and safety when practicing physical exercises. Since 2020, PUMA’s global positioning has made it a priority to inspire and encourage women to play sports.
The products in the collection were created thinking about versatility and support for women to practice the sport they want, be it bodybuilding, yoga, boxing, functional or running. The pieces also have high-performance technological fabrics, with dryCELL technology, which keeps the skin dry during training, guaranteeing a more comfortable training session.
PUMA’s new Womens Training collection is now available at PUMA.com, physical PUMA stores Shopping Metr Tatuap and Shopping Morumbi, Centauro stores and others.
