Paulo Vieira, Sabrina Sato, Luciano Huck and other personalities star in the new campaign
Globo’s actions for the advertising market have a new face. The company’s new campaign highlights the potential of media convergence. From the sum of the best between the linear and digital worlds, a relevant differential in the ecosystem that sa Globo offers in Brazil.
The campaign invites media professionals to get to know and explore all the possibilities that Globo has for brands, from Plim to Play, based on data and results. The Pensa Globo concept now guides the creation of advertising pieces, the visual identity of events and the Globo Ads portal, an information hub about the company’s opportunities and solutions. A campaign with developments in the presentation of news, cases and results over the next few months.
The complementarity of platforms is what brings the best result for advertisers and our manifesto materializes these combinations of worlds previously seen as excluding. In this scenario, partners that offer one stop shop strategies, with the potential to fully explore the funnel, measuring and optimizing results according to the brands’ business needs, are essential. A look that strengthens advertising as a cost of revenue and that guides Globo’s business strategy for the advertising market, contextualizes Manzar Feres, director of integrated advertising businesses at Globo.
The first pieces of the campaign are starred by Globo talents such as Gabriela Priori, Sabrina Sato, Luciano Huck, Ana Paula Arajo, Paulo Lessa and Paulo Vieira, who stars in the opening video. By capturing wide-angle images, the visual proposal seeks to show the greatness of possibilities within the company’s ecosystem.
“The campaign reflects an evolution of the market we are part of. If technology has accelerated the digitization of media, connecting all screens, Globo, with its constant capacity to reinvent itself, is the only company in the country to offer integrated solutions from linear to digital.
