In 2022 we will once again have one of the most important moments of democracy: the elections. Even if they only happen in October, it’s worth starting to talk a little about the subject, and how about remembering a campaign that Burger King did in the past elections?
In 2018, in that year’s presidential elections, the fast food chain took a special action to show the importance of choosing a candidate. With a considerably large number of voters who vote white or null, the campaign shows that no one should choose such an important option for someone else.
In the commercial that lasts about 1 minute, Burger King chose a few people and asked who they would vote for in the election. Those who responded that they would vote white or null won a hamburger reward.
However, the fun of action begins there. The snack delivered came only with mayonnaise and onion stuffing. When they questioned the sandwich, voters discovered the effects of having a snack chosen by someone other than themselves.
The video shows that “When someone chooses in your place, you cannot complain about the result”, in reference to null and white votes being like an “abstention” from political choice. In addition, the ad also ends with the classic Burger King logo, but with the slogan “Do your way” crossed out and changed to “Do the other way”.
Remember the video produced by Burger King in 2018:
At the time, the commercial was broadcast on Record, an open television channel, in addition to YouTube itself, where the action gained prominence. Burger King had also run a poll on Twitter asking whether people would vote blank or null in that year’s election.
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