With names like Ana Hickmann, Fil Minholi and Mohamad Hindi
The Renata brand has just launched its TikTok channel, along with a campaign that expands the participation of digital influencers. The objective is to arrive with everything on the new platform, betting on creative content and interaction with the public, which promise very fun moments on the profile.
The decision to create a Renata channel on TikTok, which already has profiles on Instagram, Facebook and Youtube, is in line with the constant quest to get closer to the consumer through creative and innovative content.
Marcelo Guimares, commercial director at Selmi, highlights the ability of TikTok, known for its short and creative videos, to attract young audiences and establish an authentic bond with them. The platform has an incredible ability to connect with new generations, creating a closer relationship and allowing us to explore innovative experiences in content production, he explains.
The company has expanded the use of digital marketing and TikTok enters its new strategy in social networks. Marcelo Guimares says that, in order to modernize Renata’s communication, the social network is one of the best tools for engaging and publicizing the pasta, biscuits and flour portfolio, among other products.
