“Up, down, at the center and inside!” This Monday (24) is celebrated World Tequila Day, a Mexican distillate that is a confirmed trend in Brazil, according to the global trends consultancy WGSN. And of course Aurora Fine Brands, a Brazilian family business with over 75 years of history, has prepared two super news for you to celebrate.
The first is 1800 Milenio, created in 2000 to celebrate the turn of the millennium. The drink is the result of 250 years of tradition at Casa Jose Cuervo and 11 generations of specialists in the manufacture of tequila using cutting-edge aging and distillation techniques.
Its great differential is precisely the maturation in French oak barrels, used to age the cognac. Its flavor is a harmonic combination of lightly toasted oak, vanilla, caramel and red fruits with an intense note of cinnamon. According to experts, it is a “tequila for the exceptional whiskey drinker”, a clear indicator that the tequila space ultra premium exploded suddenly and is here to stay.
It comes in a bottle with design exclusive, which gives the noble tone to this rare tequila: in the shape of a pyramid, symbolizing a climb to the top of the top. It is considered the best representation of 1800 Tequila, his most perfect and complete work, and also the most expensive tequila in Brazil, with a suggested value of R$ 1,650.00.
“This is one of the most luxurious and elegant tequilas. Its great differential lies in the maturation in French oak barrels, which give the drink extraordinary character and complexity,” comments Marcelo Pereira, Distilled Marketing manager at Aurora Fine Brands.
The company’s second novelty is Maestro Dobel Diamante, the first crystalline tequila in history. Its composition brings a mixture of tequilas extra-old, old e restfulaged in Eastern European barrels.
Thanks to its unique filtering process, known as diamond, all color and bitter flavors are removed. The result is a tequila of exceptional smoothness with a complex blend of sweet flavors such as caramel, honey, maple syrup, nuts and vanilla. It is a very special drink, which has everything to please the most demanding palates.
Maestro Dobel Diamante has a suggested value of R$ 499.00 in a 700ml bottle, with a design elegant, attention-grabbing. It should be enjoyed pure, with large ice and a slice of orange.
“Like the 1800 Milenio, which we just launched, the Maestro Dobel Diamante is our big bet for the Brazilian market. In the United States, we live the boom of Mexican distillates and we believe in this growth here. We want to show that tequila goes far beyond shot,” concludes the executive.
Focused on the national distribution of brands premium international brands and market leaders in the food and beverage segments, Aurora Fine Brands has a team of 165 employees, divided between its office in the city of São Paulo (SP) and its distribution center, located on Rodovia Anhanguera. Commitment to quality customer service, ethical values, social responsibility and consistency over time are fundamental values for the company.
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