Partnership seeks to bring affordable quality products to all points of sale
Farmmarcas and LOral signed an important partnership with the main objective of bringing affordable quality and beauty products to all possible points of sale by Farmmarcas.
This alliance is a significant step for both companies to expand their sales, taking advantage of the great capillarity of the network administrator. Previously, the cosmetics and dermocosmetics market in Brazil was concentrated in a few players, with 82% of sales taking place in the corporate networks of pharmacies. With the collaboration between companies, this scenario tends to change.
Associativism has been growing and taking on an ever-increasing proportion in the country. So, there’s no way that LOral, which is already the biggest beauty company in the world and wants to become the biggest in Brazil, can’t be associated with the biggest player in the country’s associations, says Anna Dinardi, sales executive at LOral.
Fbio Chacon, Commercial Director at Farmmarcas, highlights the company’s results. “Currently, non-drugs already represent 43% of total sales at Farmmarcas. This partnership is yet another opportunity to work in a structured way with non-drugs, focusing on the cosmetics and dermocosmetics sector and boosting sales even more”.
The partnership between Farmmarcas and LOral promises to bring surprising results to the Brazilian market, allowing more people to have access to quality beauty products at affordable prices.
