New positioning responds to the growth of recent years and the perspective of future advances
The Intelipost Group, specialist in transport and logistics management, completed the company’s restructuring and rebranding process, which were presented this Tuesday (24th), at the E-commerce Brazil Forum. The new positioning, according to Anita Bataglin, director of marketing for the group, composed by Intelipost itself, AgileProcess and Pegaki, is to strengthen the company with a now connected identity, which endorses the presence of the brands as a complete ecosystem of technology solutions for logistics.
Intelipost, since its foundation, has gained wide market recognition as a SaaS solution for freight management. With a new face, the company now also wants to highlight its other brands, acquired by M&A in the last two years, Agile – specialized in routing solutions and real-time visibility for logistics – and Pegaki, the largest network of pick-up points and shipments in Brazil for purchases made in e-commerce. In addition, the group emphasizes its tenacity for the three pillars of values that surround its solutions: helping clients to increase sales, reduce operating costs and improve consumers’ experience, explains the executive.
She also says that they are supporting all the rebranding in the value proposition, as they want current and future customers to have the technology for perfect delivery, through the group’s products.
Ross Saario, CEO of the group, talks about the perspective of this new moment. For him, the group aims to consolidate itself as a complete solution to serve online retail operations, omnichannel, marketplaces and logistics operators.
The product roadmap continues at full steam, as it has invested more than R$100 million in technology over the last two years and is advancing more and more in market share. For the next few years, the plan is to increase the company’s revenue fivefold, reaching BRL 1 billion in revenue, reveals the executive, adding: We are increasing our investment in products by 40% this year, with machine learning solutions, for example, to become a company with more focus on data and obsessed with offering the best solutions and experience for our customers.
He also comments on how much the company has grown in recent years and how much it still expects to grow: The Intelipost Group had revenues of BRL 157 million in 2022, growing more than 170% over the previous year, and expects to exceed the BRL 200 million mark now in 2023. The ambition is to reach BRL 1 billion in revenue in the coming years, predicts.
Anita also argues that the company is a leader when it comes to SaaS solutions for logistics management. Currently, its client portfolio has more than 600 brands and the expectation is to close the year 2023 with over 120 new brands. According to her, Intelipost has expertise that goes beyond logistics. We use smart technologies to leverage the market potential of end-to-end merchants, e-commerces, retailers, marketplaces and carriers, positively impacting the e-commerce consumer experience, ensuring a seamless delivery experience, she says.
Saario adds that in order to keep up with the challenges brought about by the current scenario and the need for innovation in the logistics sector and sustain this growth, the company has invested BRL 100 million in technology in the last two years, to guarantee the effectiveness of this strategy and is committed to the revolution in the e-commerce sector, through technology to simplify and generate efficiency in the logistical operations of current and future customers. The group wants to transform logistics into business, bring a new approach to the market and show how its solutions help not only delivery operations, but also the companies’ commercial and financial strategies, he comments.
For him, currently there is no direct competitor in the Brazilian market when it comes to the Intelipost Group. That is why we are leaders in technology for logistics in Brazil. The executive says that the company’s portfolio allows looking from the first mile of an operation to transport management, in addition to the reverse of a shopping experience. So, it is quite complex to list a single competitor. We compete, in some niches, with routers, TMS, and drop-off and pick-up point operations. Our differential lies in embracing this journey as a whole and creating easy connections for each company that participates in these operations, from large retailers to marketplace sellers, the marketplaces themselves, to the logistics operators, who are the transporters, he exemplifies.
Among the group’s main clients are Alpargatas, Amaro, Arezzo, Infracommerce, Leroy Merlin, Petlove, Sephora, Evino and Shopee.
Still due to the company’s growth project, the rebranding is also accompanied by the evolution of the company’s command. Saario (formerly Amazon Global), for example, was recently hired as CEO. With the move, Stefan Rehm started to respond as CSO (chief strategy officer), while Gabriel Drummond remains as COO. Anita (former
Infracommerce) is also a newcomer to the company, among other executives.
Our expectation is to maintain an expressive growth compared to the market, in a sustainable way. The focus is on helping companies with different profiles to ensure a safe and fast delivery experience, keeping up with demands, with more speed and efficiency in delivery operations for faster and more flexible shipment of products, concludes Saario.
