Artificial Intelligence has been revolutionizing numerous industries and playing a significant role in the field of digital marketing. According to research by Capterra, conducted with a diverse sample of marketers, 82% stated that content generated by softwares AI are just as good and even outperform human-created content. Regarding the benefits, 88% of respondents responded that AI and Machine Learning are contributing to saving companies time and money.
Another data presented in the Capterra study is about the use of technology. About 63% of professionals use softwares of AI or ML as a tool in creating email marketing.
“As artificial intelligence continues to evolve, the potential to further enhance the effectiveness of email marketing and other digital marketing strategies is undeniable. Those who adopt this technology in a strategic and creative way will have an advantage in a highly competitive market”, highlights E-goi’s Head of Marketing, Marcelo Caruana.
In this scenario, E-goi, a marketing automation platform omnichannel, released a new Content Generator feature. With it, users will be able to use artificial intelligence to create email subjects according to the campaign objective, content, tone of voice and target audience. The platform suggests several options, which can be directly inserted into the campaign and subsequently evaluated in A/B tests, to verify which option has the highest opening rate and conversion potential.
According to the report produced by Phrasse technology, the use of AI added to tests on email subjects lead, on average, to an increase of up to 10% in the opening rate.
“By using AI to create email subject lines, companies benefit from sophisticated algorithms that analyze a variety of data to generate highly personalized and engaging text. This data-driven approach allows brands to deliver relevant and targeted messages, increasing the chances of recipients engaging and converting,” concludes Caruana.
Specialist for over 15 years in marketing automation omnichannel, customer data platformtransactional solutions and tailor-made developments, E-goi has already served more than 20,000 medium and large companies around the world.
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