The project had the support of the Be180 agency and can be seen in two buildings in São Paulo
Otima, an out-of-home media platform, created a setting in two urban furniture in São Paulo to mark the release of the movie Matrix Resurrection, available on the HBOMax streaming platform.
Inspired by computer codes, the platform’s Innovation and Special Projects area created the first action with programmed lighting, based on addressable LEDs in the windows of the shelters, which simulate the “rain of codes” characteristic of the Matrix trilogy.
The project, which was supported by the Be180 agency, also includes colored lighting and stickers installed on the windows of the shelters and, until February 7th, whoever passes through the addresses Av. Paulista, nº 171 and Av. Brigadeiro Faria Lima, nº 2391, you will be able to see the disclosure action.
Director Lana Wachowski’s new film is a sequel to the events of the last film, Matrix Revolutions, with the return of the protagonist Neo (Keanu Reeves), who reappears without memories after his supposed death in the third film of the saga.