The executive will join the agency’s CCO team, Mariana Sá
WMcCann announced the hiring of Alessandra Pereira as its new creative director.
With more than 20 years of career, Lelê, as she is known, is part of the agency’s CCO team, Mariana Sá. “I am very happy with the arrival of Lelê, in addition to being a professional who has a solid career, she has a multidisciplinary vision of communication and arrives with the objective of helping to boost her clients’ business results with creative thinking”, highlighted Mariana. .
The executive has worked with major brands such as Nivea, Eucerin, Natura, Dove, TRESemmé, Sunsilk, O Boticário, Neutrogena, C&A, Marisa Stores, Honda Motors, Ford Motors, Banco Itaú, Nestlé, Draft Foods, Inbev, Ambev, Gol Linhas Airlines and Folha de São Paulo newspaper.
“I feel honored and very prepared to be in an agency with the importance of WMcCann. I love working with brands and making a difference in their daily lives. I seek to assist in the growth of the clients’ businesses, with creativity”, said Alessandra Pereira.
As Creative Director, Alessandra has led teams, created initiatives for beauty and fashion retail players and has already been awarded at Cannes, London Festival Awards and New York Festival, in addition to being part of the jury of CCSP, El Sol, New York Festival, Bowery Awards Festival and Gerety Awards.