Heineken Group brand developed outdoor studio arts, which can be purchased virtually with cryptocurrencies
Lagunitas became the first beer of the Heineken Group to enter the NFTs market in Latin America. The project is an offshoot of the recently launched Disco de Quintal, which reinforces projects born in home environments.
The digital arts, which reproduce in 3D the backyard used for the recording of “Disco De Quintal”, will be auctioned by the website OpenSea. In total, there will be four digital artworks available for purchase, one being an NFT of the complete backyard and three other individual artworks that are part of brand symbols: one for the battery, one for the bathtub and another for the sofa.
To connect the digital to the real world, each art purchased will be used as gifts for consumers. Purchasing any of the brand’s NFTs, the buyer will receive a kit with a personalized project t-shirt, stickers and a branded cup.
“Disco de Quintal” was produced by Chuck Hipolitho and Alexandre Capilé, and features exclusive tracks by six great independent artists: Dead Fish, Sugar Kane, Ana Cañas, Jadsa, Beeshop (from Lucas Silveira, from Fresno) and Raquel.
