Influencers Evelyn Regly, Bia Orc and Mari de Paula also participate in the film
The singer Joelma starred in a clip, to the sound of the calypso rhythm, for the Vitay shampoo family, by Embelleze. The film, shot in a house in Rio de Janeiro, also features the presence of influencers Evelyn Regly, Bia Orc and Mari de Paula.
The production brings monochromatic looks, which refer to the packaging of Vitay in the Coco, Babosão and Longo Poderoso versions.
Vice-president of the Embelleze System, Jomar Beltrame explains that, in this and in the next campaigns, the company wants to keep working with a real woman, who dialogues with the brand’s ideals.
“We intend to show in the campaign with Joelma how our products and services are aligned with the needs and transformation of Brazilian women, whether in relation to self-esteem with personal care or opportunities for professional growth”, says Beltrame.
