Coca-Cola launches, this Monday, January 31st, the promotion “Ready to Play? Accept the Challenge”. The purpose of the action is to maintain the connection and relevance of the brand with those who enjoy playing and are within the gamer universe.
The promotional campaign, with strategy and communication created by Bullet, will deliver more than 10 thousand prizes, in addition to three exclusive gaming experiences, in the final prize, such as:
- 1) a complete gaming station, containing Xbox Serie S console, Dell notebook, Samsung Galaxy s21, gaming chair, headset, gaming microphone;
- 2) a pair of tickets for the Brazil Game Show (BGS), which takes place in São Paulo, in October 2022, with airfare and accommodation for 6 days;
- 3) a game session with a streamer, in a one-hour experience, with the popular influencer BRKsEdu.
To participate, simply purchase any item from the participating Coca-Cola products, register the invoice or package code in the site and generate the lucky numbers for the weekly and final draws. There are 150 prizes every day and the consumer is instantly informed if he has won.
According to the marketing director of Coca-Cola Brazil, Pedro Abbondanza:
“Last year, we placed the virtual and real worlds of gaming side by side in our global ‘We’re a Coke Away’ campaign. We even unfolded the campaign for an online treasure hunt on the Twitch platform. It is a territory that we are increasingly present in and with this new promotion, we reinforce our brand connection with everyone who, like us, is passionate about games. We are very excited to get this idea out on the street and see so many special prizes reach our customers.”
To receive double points in the draw of the week, simply register six products or more on the same day, or buy a combo with Coca-Cola products at any Bob’s or Kinoplex throughout Brazil. The promotion runs until April 11 throughout the national territory.
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