Known for uniting two of the main preferences of Brazilians: practicality and flavor like ham with the lightness of turkey breast, Very light Seara was the star of the second Trial of the Leader of the Big Brother Brasil 2022 (BBB22), held last Thursday (27). The action had the concept of “the best of both worlds” and transformed the event into a real bakery, reinforcing the breakfast area and consolidating brother Tiago Abravanel as leader of the week.
In the test, participants were challenged to assemble the perfect sandwich in the shortest possible time. the game separatedbrothers e sisters in eight pairs, for two elimination rounds and a final. The pairs had to go through the Padaria Levíssimo Seara circuit, crossing a balance beam that made it difficult to reach the final stage and put the agility of the participants into practice. Using an image as a reference, each pair should assemble the sandwich, following the fittings in the correct order. Those who were unable to assemble the perfect sandwich with Levíssimo Seara were eliminated. In the deciding round, the winner won the title of new leader.
“The leader’s test surprised the confined by exploring the concept “the best of both worlds”, by Levíssimo. With the succulence of the ham and the lightness of the turkey breast, the product has versatility for recipes ranging from breakfast to dinner. Last year, we made our launch within the reality and we are very happy to bring you back to the most watched house in Brazil”, explains Tannia Bruno, marketing director at Seara.
Produced with prime part of pork, 100% pork loin, Levíssimo Seara has low fat and sodium content, in addition to providing firm and uniform slices because it is easy to cut, delivering succulence and flavor for everyday recipes. Compared to the brand’s ham, theVery light Seara tem 30% less fat e 38% less sodium, being still a source of protein and with a more accessible price than the turkey breast.
The leader test held on Thursday (27) was created by WMcCann, in partnership with Globo, for the Seara no BBB22. The brand’s participation strategy in the reality will also feature other creative and unprecedented actions, which promise to mobilize fans of the program in front of the TV screen and in digital environments.
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