The campaign is part of the A Voz Delas Movement, created by the company and which aims to listen to the challenges that women face at work.
Mercedez-Benz launched the Movimento A Voz Delas (A Voz Delas Movement) to pay tribute to Brazilian truck drivers and crystals (truck companions who accompany them on the ride) with a jingle sung by country singer Daniel.
The campaign has video, images of women in various situations with their trucks and posts on the company’s social networks.
“This tribute is an initiative of Movimento A Voz Delas, created by Mercedes-Benz to make society aware of the importance of women’s participation in transport as a form of empowerment and gender equity in the activity,” said Ebru Semizer, Senior Marketing Manager. Communication & Market Intelligence Trucks from Mercedes-Benz do Brasil. “Mercedes-Benz hears every voice on the road, and is increasingly amplifying the female voices that are challenged every day in the trucking profession.”
The A Voz Delas Movement, which has been gaining strength with partners and institutions, aims to listen to women in order to learn about their daily lives and the challenges they face at work. With this, Mercedes-Benz aims to contribute to the improvement of transport conditions for everyone, whether drivers, drivers and crystals.
The action will also feature testimonials from influencers and videos on Tik Tok, as well as a tutorial with the choreography of the song.
