Full of news about various features, configurations and technologies, the Apple Event on September 12th brought information about theApple Watch and theiPhone 15. The event, which took place on the company’s official communication channels, showed why apple is so recognized.
Ta na hora do Apple Watch
Starting with the Apple Watch Series 9, the apple smart watch arrived not only with aesthetic novelties, but also with an internal redesign thanks to the S9 SIP. The new chip is equipped with 5.6 billion transistors, 60% more than the previous version, in addition to a 30% faster GPU (graphics processing unit).
The advantage of the Apple Watch is the fact that it is always on the user’s wrist. With this in mind, the company solved one of the biggest problems involving Siri. Now the most common features of the voice system will bring information even offline. In addition, Siri is even more connected to the user’s health, providing information about heart rate and sleep routine. To take advantage of the watch’s new capabilities, it now recognizes double-tapping your fingers to answer and end calls, start timers, take long-distance photos and even play your favorite series.
For aesthetics, the new watch featured personalized bracelets, such as the new Nike Sport Band, in partnership withNikemade from recycled materials and offering greater breathability for the wrist.
The Apple Watch Ultra 2, the brand’s most advanced watch, has a larger display, as well as longer battery life. The location system is also updated, now the compass indicates information such as the user’s elevation, inclination, latitude and longitude, helping them not to get lost on even the most complex trails.
Other new features such as a siren that can be heard from 180 meters and resistance to extreme heat and cold make the Ultra 2 even more futuristic.
Meet the new iPhones
But enough about watches, how about talking about the great apple flagship? The new iPhone 15 was presented in four models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and the iPhone 15 Pro Max.
Something that arrived recently, but already loved by many, the Dynamic Island, which is even more fluid and adaptable to the user. Changing the song, seeing the direction on the map, checking the boarding gate and how long your flight will last, all while following the result of your favorite team’s game, now a reality in the new smartphone da Apple.
For photography lovers, the iPhone 15’s new wide-angle camera has 48 MP, a new zoom with three levels, allowing you to take photos from afar, but with quality as if they were close to you. Along with these new features comes the new TrueDepth, which provides greater focus for selfies, and intelligent HDR, which optimizes the image at all points.
What about charging? It seems that the controversy over Apple’s gateway to Europe has shaken the company, as it has now adopted USB Type C. According to Apple itself, the cable mess is over.
To delight game lovers, the iPhone 15 Pro Max comes with accelerated ray tracing hardware, GPU processing technology to render light and reflections, making these elements even more realistic. To show this new function in practice, the company tested games like Resident Evil 4 and Assassin’s Creed Mirage, which worked perfectly.
The new iPhones, which will arrive in black, blue, green, yellow and pink, showed several technological advances to do justice to consumers, especially because, as Apple CEO Tim Cook said about iPhones: Theyre with us all the time (they are with us all the time, in free translation). In this incessant search for innovation, ma reinforces the company’s three pillars: design, usability and marketing.
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