The brand will take actions to the festival that aim to create more connection with the public, with the motto “Jameson Junto”
Jameson Irish Whiskey is the official whiskey of the 2023 Coala Festival, a festival that celebrates Brazilian music and takes place between the 15th and 17th of September at the Memorial da América Latina, in So Paulo.
The brand has been at the event since the first edition and will take actions aimed at creating more connection with the public. To achieve this, Jameson bet on names like Pricles, singer Cu and actress Valen Bandeira.
Pernod Ricard’s brand motto is “Jameson Together” and celebrates with a toast the good times enjoyed and created together with others.
“Coala and Jameson are a perfect combination, which is why we believe so much in the success of this partnership. We want to be present in the public’s conversations around this iconic festival, strengthening our positioning. It will be a unique opportunity to show how ‘Jameson Together’ happens in different fronts, such as music, mixology and coexistence between people”, said Luiz Eduardo Moraes, head of marketing for the whiskey category at Pernod Ricard Brasil.
In partnership with Solve, the brand is now counting on a squad of artists, influencers and creators, created by W3haus, who will share their experiences in real time on the networks, expanding the “Jameson Junto” message beyond the public that follows the festival in person. The agency is also responsible for media pieces and coverage of the event.
