The play, narrated by Andr Henning, reinforces the tradition of the competition, remembering the stars of the recent past
HBO Max has launched its official campaign for the 2023/24 UEFA Champions League season, which begins on September 19th.
With the New Stories concept. Semper Champions, the piece reinforces the tradition of the competition, remembers the stars of the recent past and projects the consolidation of great stars of the present and the future.
The video, narrated by Andr Henning, presents what would be a “perfect play”, mixing moves from athletes such as Messi, Cristiano Ronaldo, Ronaldinho Gacho, Gerrard and Henry with plays carried out by younger Champions League players such as Vincius Jr, Haaland, Mbappe and Bellingham.
Finally, the commercial features the future Real Madrid player, Endrick, who currently plays for Palmeiras, controlling all the players mentioned through a video game.
We know that the UEFA Champions League is going through a period of transition, with the departure of some names that made history and the rise of new stars. We are prepared to tell new stories, experience new dreams and follow new stars. European football fans watch all Champions League matches only on HBO Max, with the incredible production of TNT Sports, said Louise Faleiros, marketing director at Warner Bros. Discovery.
Warner Bros.’ streaming platform Discovery will broadcast all games in the competition for the third consecutive year. The first round matches of the 2023/24 UEFA Champions group stage take place on September 19th and 20th.