The product features two label options, one featuring the presence of Periquito and the other extolling the club’s achievements on the field.
Brownie do Luiz announced its new partner in Brazilian football, Palmeiras. In partnership with the club, the company launched its traditional brownie can, but with the colors of the alviverde team.
The product features two label options, one featuring the presence of Paraquito, the club’s first mascot, and the other extolling the club’s achievements on the field.
The agreement is the first in partnership with clubs in So Paulo. Brownie do Luiz is already a partner of Rio de Janeiro clubs such as Flamengo, Fluminense, Vasco da Gama and Botafogo, in addition to having a product together with the player Gabigol, from Flamengo. The Alob Sports agency is responsible for the company’s sports marketing.
“Brazilians love football and they also love chocolate. We are very happy to unite these two passions with one of the most traditional and important clubs on the São Paulo and national scene. The opportunity to reach people who are so passionate about the club through our incredible cupcake”, he stated Luiz Felipe Rondinelli, brand marketing director.
