Soluo seeks to help advertisers better manage their campaign spending
Starting in early Q4 2023, Meta announces that advertisers can use budget scheduling for manual campaigns and automated campaigns such as Advantage+ Shopping Campaigns.
The tool aims to help advertisers better manage their campaign spend and optimize their budgets during times of higher sales, peak traffic periods or other promotional seasons. Through Budget Scheduling for Ads Campaigns, advertisers can choose to increase their daily budget to maximize sales and promotional opportunities with an existing campaign.
Previously, an advertiser would have to create a new campaign after the current promotional period ended. With the solution, after the end of the campaign period, your budget will be automatically reverted to the daily budget initially defined during campaign creation, without the need for other steps.
