The country’s foreign media awards will take place on 9/20 in So Paulo
The Central Outdoor Award, which aims to celebrate the creativity of agencies and advertisers, released the list of pieces and advertising campaigns classified for the final of the 22nd edition of the award – which received more than 300 submissions.
This year, the Central Outdoor Award has new categories that encompass changes in the outdoor media sector. They are: Classic, Outdoor, Digital, Free and Student. Check out the full shortlist:
Categoria Clssico
Pea: Book Fair in Cricima
Advertiser: Prefecture of Cricima
Agncia: pice 360
Exhibitor: Toro Mdia
Ask: Do not enter this site
Advertiser: Smoke Films
Agncia: Fire
Exhibitor: Ponto OOH
Ask: As important as reaching the destination is preserving the path
Advertiser: Expresso Salom
Agency: Lumire Propaganda
Exhibitor: J.Silva Painis
Piece: Animal Trafficking Crime
Advertiser: Instituto Pro Silvestre
Agency: Mulato Comunicação
Exhibitor: Bigdoor
Pea: Vitria Apart Hospital
Advertiser: Vitria Apart Hospital
Agency: Prsper Communication
Exhibitor: Ponto OOH Vitria-ES
Categoria Outside
Pea: Ask New Questions
Advertiser: Colgio Marista
Agency: Tif Communication
Exhibitor: Outdoormedia
Pea: Foolong Subway
Advertiser: Subway
Agency: Opus Multiple
Planning Agency: Tailor Mmedia
Exhibitor: Medialand
Pea: Frimesa 45 years old
Advertiser: Frimesa
Multiple Opus Agency
Planning agency: Tailor Media
Exhibitor: Vex Panels, Interdoor and MVX
Ask: Approchegue, São João
Advertiser: O Boticrio
Agency: Idea 3
Exhibitor: Bandeirantes Mídia Exterior
Pea: Simplify
Advertiser: Brilux
Agncia: BG9
Exhibitor: Bandeirantes Mídia Exterior
Categoria Digital OOH
Request: Advertise Here
Advertiser: Smoke Films
Agncia: Fire
Exhibitor: PontoOOH and WeSuperOOH
Piece: Unlock your mouth at Carnival
Advertiser: Trident
Agncia: Leo Burnett
Planning Agency: ChicoOOH+
Exhibitor: Bandeirantes Mídia Exterior
Order: Exaggerated Fire BBQ
Advertiser: Exaggerated BBQ
Agncia: Fire
Exhibitor: Ponto OOH
Pea: Fumaa – Exaggerated BBQ
Advertiser: Exaggerated BBQ
Agncia: Fire
Exhibitor: Ponto OOH
Pea: General Motors
Advertiser: General Motors
Agncia: WMccann
Planning Agency: Action OOH
Exhibitor: Special Project The Led
Free Category
Piece: What is missing for your English to find English Culture
Agncia: 7Z7 / Anima
Creative: Jos Luiz Garcia
Order: Sol Pure and Free Energy
Agncia: 7Z7 / Anima
Creative: Jos Luiz Garcia
Ask: Have a Goal
Agncia: 7Z7 / Anima
Creative: Jos Luiz Garcia
Order: A simple touch
Agncia: Smash
Creative: Gleidson Gouva, Leticia Raquel da Silva
Order: Unimed For All
Agncia: 7Z7 / Anima
Creative: Jos Luiz Garcia
Student Category
Piece: Education changes people. People transform the world
Student: Grupo Versatiles Marketing
Faculty: PUC Campinas
Professor: Sergio de Godoy Peres
Piece: Education can enchant, just like fairy tales
Student: Grupo Memor Comunicao
Faculty: PUC Campinas
Professor: Sergio de Godoy Peres
Play: Changing the World Begins on a Chalkboard
Student: Roosters Marketing Group
Faculty: PUC Campinas
Professor: Sergio de Godoy Peres
Piece: The missing piece
Student: Larissa Cabral Ulle Lima Julio
Faculty: Dom Bosco Catholic University
Teacher: Gabriel Ferraciolli Soares
Piece: With Education You Define Your Story
Student: Renan Augusto
College: Uniara
Teacher: Gleidson
The awards event takes place on September 20th, at Teatro Renaissance, in So Paulo. Tickets can be purchased until September 19th through Sympla.
