Faced with the challenge of expanding opportunities for young people and children through education, the Ayrton Senna Institute now has a new communication partner. Macfor is the organization’s new agency, taking on the demands of social media and SEO, focusing on projects that help in the mission of positively transforming the Brazilian reality.
For Macfor, the partnership means supporting a case consolidated in the education market. The Ayrton Senna Institute is a source of pride for Brazil, with more than 36 million services provided to children and young people since its foundation, that is, in almost 30 years of operation. We are sure that digital communication will be an important tool to further expand this connection between the Brazilian people and an organization that generates, on a daily basis, opportunities for the lives of millions of people, says Fabrcio Macias, co-CEO of Macfor.
One of Macfor’s objectives is to work on brand positioning through content on networks such as LinkedIn, Instagram e Facebook, bringing more didactic communication that helps people recognize the mission of the Ayrton Senna Institute. The service team will be made up of creative, design, planning, SEO and social professionals.
Having partners committed to the cause of education certainly adds a lot to projects, because in addition to experience and knowledge, there is also the purpose and pride of being part of it, which strengthens the motivation and dedication of the team involved. The partnership between Instituto Ayrton Senna and Macfor is already off to a great start, as the desire to be part of the necessary transformation in our society is what unites us, celebrates Anna Beatriz Thieme Netto, Marketing Manager at Instituto Ayrton Senna.
The Ayrton Senna Institute was born from the dream of three-time Brazilian Formula 1 champion, Ayrton Senna da Silva, of a country in which everyone had the chance to be victorious in whatever they wanted, a desire that was carried forward by his family. The institution is a non-profit organization committed to comprehensive education. Driven by the dream of boosting the potential of all students, it produces evidence-based knowledge, training public managers and educators and creating innovative educational policy components.
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