During customer month, the “The Best for Brazil” campaign tells six real stories from the brand’s customers
Cielo presents an extension of the “What’s up, let’s join forces” campaign with a series of videos presenting ‘The Best for Brazil’, made up of real stories of entrepreneurs who had their businesses transformed by the company’s solutions.
To celebrate Customer Month, the brand presents the journey of six entrepreneurs from the north to the south of the country, who share the realization of their dreams despite the doubts and uncertainties of starting a business. Among the people and enterprises honored are: Aline de Jesus, from Chocolates Ouro Preto, Seu Guilherme, from Cermica Famlia Sant’ana, Carlos de Souza, from Gemas Brasil, Silvio Moreira, from Discover Gerais, Antonio Crispim, from Mercado and Aougue Crispim , Mariazinha and Ruth dos Santos, from Sorveteria Cairu.
In the videos, the company shows people who went beyond the obvious and changed their paths and those around them by creating successful businesses that make a difference in the local culture and community. To make this possible, everyone had Cielo and different products as their main ally.
The campaign also reinforces fundamental aspects for customer satisfaction, such as personalized service, a difference highlighted by Aline de Jesus, creator of Chocolates Ouro Preto. The entrepreneur highlighted the importance of Cielo in the store’s trajectory, which has been with her since the beginning of operations, and explains how the integrations offered simplify the sales routine.
“The idea of the campaign is to show our current and future partners that we are here to help achieve these objectives, offering an experience with the consistency and data that only Cielo can provide regardless of the size or proposal of the business. The videos are designed to highlight It’s the story of these entrepreneurs who counted on Cielo on this journey and reinforce our mission of simplifying and boosting business for everyone.”, says Thalita Martorelli, marketing and communications director at Cielo.
As a publicity strategy, the company broadcasts the entrepreneurs’ stories on its social networks on LinkedIn, TikTok, Instagram and YouTube, where the videos can now be accessed on the playlist “Cielo. The best for Brazil”.
