Campaign aimed at those who value living well
QuintoAndar launches its new campaign on social media today, to encourage living well at home. With the slogan Homemade the new cool. The only people who don’t like staying at home are those who don’t have the right house, the campaign is aimed at those who value living well.
The campaign strategy is divided into actions on the main social networks (YouTube, Instagram and Facebook), with advertising films featuring influencers Victor Oliveira and Camila Fremder, in addition to promotions. The campaign speaks to those who see their own home as a form of personal expression, seeking a relationship of pleasure with the environment, and is born from the challenge of connecting the brand with people who are in this moment. Happy with the place they live, with no immediate plans to change, highlights Clarisse Medeiros, social manager at QuintoAndar.
The target audience is multigenerational, aged 25 to 40, but with similarities: they like to receive friends and family at home and have the financial stability to invest in the space. The idea, according to Clarisse, is that these people see QuintoAndar as a reference and an ally in the search for the perfect home, when they have that desire. This is a public that also likes to be hosts and, therefore, is always looking for a comfortable and receptive environment. We want to help the caretaker find the ideal home, engaging and connecting this group of people who do not yet have plans to move, but are looking for the space of their dreams, reinforces.
In August, the brand launched the campaign focused on owners 50+, who own the largest share of properties, with the aim of attracting this group to the platform, reinforcing QuintoAndar’s attributes and working on trust and brand recognition. The new campaign meets this objective, seeking to get closer to potential customers, whether owners or tenants, in order to position the platform as a reference for living well and a partner at all times.
