The communication is already present on the main brand platforms and will continue to be activated until the end of October
Allegra announced the launch of its campaign that aims to highlight the effectiveness and speed of the product, allowing its consumers to live their best life.
The communication is already present on the main brand platforms and will continue to be activated until the end of October.
In addition to digital actions, the initiative will have point-of-sale materials starting in October.
Allegra is already known and proven to be effective and we are always thinking about the well-being of our consumers, being a strategic partner in their health journey. Thus, we reinforce our effectiveness in relieving allergy symptoms with excellence and quickly, so that consumers can live at their best, without allergy symptoms, said Marlia Zanoli, marketing director at Sanofi.
