The products combine the textures of Cuide-se Bem with the tutti-frutti smell of draft
Uniting the community of fans and lovers of the Botilovers and Melisseiras brands Cuide-se bem and Melissa came together to launch the exclusive line that promises to deliver everything that its audiences love most: a moment of self-care with lightness, fun and comfort.
The brand’s unmistakable smell was the inspiration for the development of the Cuide-se Bem Melissa line, which brings together items for body, hair, makeup and accessories, in a limited edition portfolio, and guarantees care from head to toe.
The partnership between O Boticrio and Melissa has a fun and modern appeal and promises to be an immediate desire for the public. We believe that collaborations between brands that have synergy add value to both and generate curiosity and desire in the consumer, even more so when it comes to two brands that have collected lovers over decades of history, such as Cuide-se Bem and Melissa. With this launch, we reinforce the offer of lines that convey an authentic, cool and young attitude, following current trends in behavior and active listening to our consumers, says Bruna Nunes, director of the Body & Bath category at Grupo Boticário.
Using a strategy focused on the digital environment, brands invested in the power of reverberation to drive consumers to sales channels, facilitating the purchasing experience. The promotion will also include an in-person activation at Melissa’s concept store, at Oscar Freire, in So Paulo, in addition to Boticário’s own physical units as a strategic point of contact with consumers to encourage curiosity in discovering the famous scent and tasting the different textures of products.
We are very happy and excited about the collaboration between Melissa and O Boticrio. They are two major Brazilian brands, with fans spread across the country, working intensely to create products aligned with the main market trends, with quality and competitive prices, as well as an intense focus on sustainability. The Cuide-se Bem Melissa line brings self-care products with all these attributes and also with the characteristic tutti-frutti smell of our shoes. the perfect union to further consolidate Melissa’s entry into the lifestyle segment, comments Raquel Scherer, Melissa’s general manager.
