The project, developed by Artplan and executed by NS – Arte na Rua, runs until September 27th
The walls of communities in the states of So Paulo, Bahia, Minas Gerais, Rio de Janeiro, Cear, Maranho and Pernambuco gained colors and cultural expression to promote Sebrae’s new campaign.
Developed by Artplan and executed by NS – Arte na Rua, the initiative seeks to approach small business owners in these territories as partners in strengthening and developing their respective businesses.
In total, seven local artists were selected by NS, namely Joks Jones – Pirata Henfil, Edi Brazuca, Jnior Campelo, Nuno Arts, Pedro Menezes and Tot Pdf Grafiteiro. They signed the street arts, in sequence, in the favela of Helipolis (So Paulo SP), Piramb (Fortaleza CE), Itaqui (So Lus MA), Casa Amarela (Recife PE), Cajazeiras (Salvador BA), Rocinha (Rio de Janeiro RJ), and Aglomerado da Serra (Belo Horizonte MG). The project runs until September 27th.
“Artplan showed with the art of 3D graffiti that it is possible to innovate even in offline formats. It’s really cool to bring to life a project like this that combines street art, creativity and the potentialization of peripheral economies”, said Emlia Rabello, founder and CEO of NS, the New Social Billboard.
