Rafael Kaczala He was, until then, director of digital strategy at Warner Bros. Discovery
Rafael Kaczala will be the new CEO of Grupo Lance!, starting in October. Carioca and an advertiser, the executive graduated in advertising from PUC-Rio, with an extension at ESPM, and worked in companies such as Rdio Globo, Esporte Interativo and, more recently, at Warner Bros Discovery, where he was director of digital strategy for Latin America.
During his time at Warner, Rafael led the areas of commercial projects, marketing and new businesses.
“We want to meet the current needs of Brazilian fans, deeply understanding their habits, to offer quality content, products, services and relevant experiences. I intend to bring efficiency, creative freedom and innovation”, said Rafael.
The thing! recently presented the portal’s new positioning to the market, starting with the adoption of the current visual identity, tone of voice and the concept “One exclamation changes everything!”.
