Every corner of São Paulo can offer us a surprise, and brands understand perfectly well this magic that São Paulo has. After giant adidas sneakers, which walked along Avenida Paulista At the beginning of August, it was time to spade present an enlarged version of its trademark: the glass mug. The action was carried out in front of the Municipal Theater, in the Center, last Friday (15). Very suggestive to give play not end of the week!
Created in 1397, Spaten had enough strength to cross almost seven centuries in consumer preference and arrive in modernity, surprising its fans. The brand used special effects (OOH VFX technology) to convey the sensation of refreshment and flavor in the huge virtual image of the glass mug full of beer, which slides across the facade of the historic building. Check it out in the video below.
With visual effects that bring unimaginable items to reality, the initiative is part of a series of actions that Spaten has been taking to reinforce the glass mug as part of Brazilian culture when celebrating, and highlights the beginning of beer celebrations in the country carrying It’s a mystery: why is the mug sliding in front of the Municipal Theater?
Created by the agency GUTthe action brings the movement of the mug to represent Beer Sliding, a game widely played at beer festivals throughout the country, mainly in Oktoberfest, of which the brand is the official sponsor. At the gamethe participant needs to slide the glass mug across a large table, and thus accumulate points and prizes.
The mug is a great symbol of celebration. To bring beer culture to the entire country, we thought: why not translate all this with a practice that is traditional at beer festivals, in a way that Spaten can speak with authority, as he has been present since the first Oktoberfest in the world? Beer Sliding is one of the ways we show that the celebration around beer is part of Brazil, and being in a context with so many stories to tell, like the Municipal Theater, highlights even more the strength of the brand that was born in 1397 and continues to build unforgettable moments, says Joice Carvalho, head of Marketing at Spaten.
With this new addition, the German beer elected the best pure malt on the Brazilian market by the Estado Paladar ranking of February 2023, brings details that reinforce the brand’s tradition and enable a unique experience. The design of the mug has an internal curvature that helps direct the liquid to the tip of the tongue, the region most sensitive to the flavor of the malt, and features lines that contribute to making the beer even more refreshing, in addition to a thicker bottom that maintains the liquid is cold for longer.
The Spaten mug is available for purchase on the brand’s official website and on Z Deliverydrinks delivery app.
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