For the first time, the Spotify promotes Spotify Sparks, an event that brings together regional and global leaders, as well as content creators, artists and partner brands, to debate the future of digital audio and the role of advertising in this ecosystem. The event will be held this Tuesday (19) in So Paulo (SP), and Adnews is honored to be among the guests.
Due to its relevance to the platform’s global market, Brazil was the country chosen to host the first edition of Spotify Sparks, which will also be held in the United States and India.
In recent years, we have seen the exponential growth of audio consumption worldwide, and Spotify stands out as the main player, both in music and podcast. Having the opportunity to host the first edition of Spotify Sparks reinforces the strength of the Brazilian market for Spotify”, says Jos Melchert, director of Spotify Advertising in Brazil.
The event features exclusive panels with Spotify executives, such as Brian Berner, global head of Sales; Roberta Pate, Business Lead in Brazil; Renata Lodi, head of Marketing in Latin America; Rodrigo Azevedo, editor of Music in Brazil; Carolina Alzuguir, head of Artist and Record Label Relations in Brazil; and Camila Justo, head of Podcasts in Brazil.
Among the guests are Veigh, an artist with almost 10 million monthly listeners on Spotify and featured on the Radar program in Brazil; podcast creators, such as Camila Fremder (host do mine?Spotify Exclusive podcast), Natlia Sousa (host do To name thingsSpotify Exclusive podcast) e Gabriela Mayer (host do Café da Manhpodcast Original Spotify); in addition to the producer and founder of KondZillaKonrad Dantas, and advertising brand executives.
Spotify transformed the world of music forever when it launched in 2008. With a mission to unlock the potential of human creativity, giving a million artists the opportunity to live their art, and billions of fans, the opportunity to experience have fun and be inspired by these artists, you can use player to discover, manage and share over 100 million songs, including over 5 million podcast titles, for free, or by signing up for the Premium plan to access exclusive features including offline mode, enhanced sound quality, Spotify Connect and Ad-free music.
Currently, the platform is the largest global subscription service streaming audio, with a community of more than 551 million active users, including more than 220 million Spotify Premium subscribers, in more than 180 markets.
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