A Dr. Peanutbrand of peanut butter belonging to the Supley Grouphas just announced an unprecedented partnership with Underfootthe largest videocast in Brazil today, with more than 7.2 million subscribers, to further expand the category’s consumer culture in the Brazilian market, through the program’s audience and fans.
In the annual agreement, the presenters and creators of Podpah, Igo (Igor Cavalari) and Mtico (Thiago Marques), will activate the Dr. Peanut brand through several actions for the sell in e sell outwhich will involve content co-creation and live experiences, to incentive campaigns that will take consumers to exclusive immersions in the podcast studios. Furthermore, the duo will have an active contribution to the implementation of the brand’s new communication platform.
We are very happy to announce this partnership with a hub of content that is a reference in the digital market like Podpah, which, like us, has given new meaning to the business in which it operatescelebrates Rodrigo Cardoso, partner and CEO of Dr. Peanut.
The partnership with Podpah reinforces Dr. Peanut’s growth strategy, which aims to triple its revenue in 2023. The company, which recently joined the Supley Group, has already recorded a 198% increase in sales in the first half of the year and expects to reach revenue of R$200 million in the coming months, reaching more than 12 thousand points of sale.
The enormous reach and influence of the channel will accelerate our commitment to democratize the category and the sales of our commercial partners by reaching new consumer profiles, in addition to strengthening the loyalty of brand loverssays Lucas Castro, managing partner of Dr. Peanut.
100% natural peanut butter, without added sugar, preservatives or colorings, Dr. Peanut was founded in 2020, and its products are distributed in more than 8 thousand points of sale throughout Brazil.
We always seek to associate our brand with companies that seek to stand out in their markets, such as Dr. Peanut. And for Podpah, having this partnership established is a reason for great joy. We believe that our audience speaks to Dr. Peanut’s culture and we hope this partnership lasts for a long timeadds Rafael Romano, head of Marketing at Podpah.
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